Alexandre Gama: The Pioneer of Brazilian Advertisement

Alexandre Gama is a Brazilian entrepreneur who serves as a CEO and CCO of Neogama, one of the top 20 advertising agencies in Brazil. Established in 1999, Neogama became the fastest growing ad agency in the country. It made history by becoming the first agency to win a Lion at the Cannes Festival in its first year of existence. In 2002, Neogama and the London-based company BBH merged to form Neogama/BBH.

Before Neogama, Alexandre Gama started his advertising career as a copywriter at Ogilvy where he won the Gold and Silver Cannes Lions. He also worked for DM9, ALMAP and BBDO, and Young and Rubicam. There he also won numerous awards in advertising including Agency of the Year. His work was featured in the advertisements of some of the high-profile clients such as Volkswagen, Pepsi, Audi, and UMBRO. In addition to the awards, Gama also won the distinction of becoming the first Brazilian to lead a global network of agencies as a Global Chief Creative Officer. In 2014, he exhibited his work at the Brazilian Museum of Art. Alexandre Gama has made a mark in the advertising world with his creativity, his genius, and his entrepreneurship.

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