Advertising is about a lot more than attracting and retaining customers. It is about winning hearts and minds. This is often easier said than done. As such, it is quite astonishing that one company, Mullen Lowe Brazil, has been able to do so consistently. Today, the company is among the largest in the thriving Brazilian Advertising industry. The company is run by two Chief Executive Officers, with the longest serving one being Jose Henrique Borghi.

Mullen Lowe Brazil is part of the larger multinational Mullen Lowe Group. The company came about through a series of mergers and takeovers that all trace back to Jose Borghi. In 2002, Jose Borghi launched own advertising company and befittingly called it BorghiErh. After four years of considerable growth and success in the Brazilian market, the company attracted some international admirers with the most serious on being Low + Partners. A merger was thereafter completed between the two companies. The new organization formed has since grown and undergone a series of restructuring efforts that culminated in it changing its name in 2015 to Mullen Lowe Group. The Brazilian subsidiary of the group was therefore aptly named Mullen Lowe Brazil and has both Jose Borghi and Andre Gomes as its Chief Executive Officers.

More on Jose Borghi

Jose Borghi is one of the most known executives in the Brazilian Advertising scene. He has more than two decades of experience in the industry and has over the years created a reputation of being both creative and meticulous with his assignments. He studied advertising at the Pontifical Catholic University of Campinas before going on to join Standard Ogilvy directly out of school. After a few fruitful years at the company, he decided to fly the coup and grow his talents at a raft of other advertising agencies. He ended up at the likes of the much-respected BM9DDB, Talent, and Leo Burnet. It was then, 2002, after four brief, but highly insightful, years that he decided to leave the employment scene and form his own outfit, BorghiErh, that would later be merged into the Mullen Lowe Group.

In his time at Mullen Lowe Brazil, Jose Borghi has served some high profile clients. He has, directly and indirectly, worked on the advertisement campaigns for a raft of brands owned by Boehringer and Unilever, just to name a few. Some of these campaigns have gone on to be honored and awarded, both in Brazil and internationally.

Ti know more visit @:

Equities First Holdings (EFT), through its fully-owned subsidiary Equities First Holdings (Australia) Pty Ltd, is ambitious to satisfactorily and conveniently serve its clients in Australia. Guided by this ambition, the world’s leading alternative lender has already opened three offices in Australian cities of Sydney, Melbourne, and Perth. The three offices are coordinated by Mitchell Hopwood, who currently serves as the MD of Equities First Holdings (Australia) Pty Ltd.

Strategic Positioning

Australia is known to be an entrepreneurial economy; entrepreneurship comes with borrowing and consequently increases the lending activity for financial institutions. With that in mind, EFT understands that the chance of reaping from the consistently growing economy is ready for the taking. In order to maximally reap from it, the firm relocated its offices to Melbourne to Collins Street, a strategically positioned area for easy access. This was done in November last year.

According to Mitchell Hopwood, the new offices will be not only easily accessible to clients, staff, and business associates but also spacious enough to accommodate them in their numbers. He also added that the offices have a big enough expansion space that will be used for future expansion as the client base grows.

About Equities First Holdings

Equities First Holdings has been funding entrepreneurs with starting capital since 2002. The firm’s main offices are established in Indianapolis, Indiana. Besides the offices in the United States and Australia, the firm has other offices in Asia’s Thailand, Singapore, and Hong Kong. In Europe, EFH’s offices are in Switzerland and UK.

When lending firms were facing challenges of loan defaulters, most of them opted to raise their lending charges. Unlike the rest, EFT came up with a clever strategy that introduced stock-based lending. This type of lending appeals to many for it does not restrict entrepreneurs on how to spend the loan given. As such, the firm has grown exponentially both in client base and in revenue.

To know more visit @:

July 12, 2017 · Uncategorized · (No comments)

Just when you think you know everything about a person, you learn something new that you did not expect at all. That is the case for a lot of people with Cassio Audi when they learn about his rock and roll past.

It is difficult to imagine the Cassio Audi of today as someone who was a big rocker, but he was. He was the drummer and founding member of the band Viper from 1985 to 1989. During that time, the band put out two albums. Each of those albums did pretty well and helped make Cassio and his friends well known in the country.

The inspiration for these albums is said to have come from the heavy metal scene that was a big deal in the United Kingdom at the time. Those people were rebels and making great music, and that is what Cassio wanted to do for his region of the world as well. Viper was all about making something that people had not heard before.

As mentioned previously, they did particularly well with their second album “Theater of Fame”. It was the one that the fans liked the most, but it was also released right as Audi was feeling like he was ready to leave the band to do other things. He made the decision to do exactly that in 1989.

Interestingly for a rock star, he wanted to go after his MBA. He did go through the program and end up with an MBA which he still uses to this day in the world of finance. He has been an all-star in finance as well and some people know him only for the work that he does with that these days. Basically, he has made a name for himself in a variety of different realms, and each one of them is completely different from the other.

For more information follow Cassio Audi on Facebook.