Advertising is about a lot more than attracting and retaining customers. It is about winning hearts and minds. This is often easier said than done. As such, it is quite astonishing that one company, Mullen Lowe Brazil, has been able to do so consistently. Today, the company is among the largest in the thriving Brazilian Advertising industry. The company is run by two Chief Executive Officers, with the longest serving one being Jose Henrique Borghi.
Mullen Lowe Brazil is part of the larger multinational Mullen Lowe Group. The company came about through a series of mergers and takeovers that all trace back to Jose Borghi. In 2002, Jose Borghi launched own advertising company and befittingly called it BorghiErh. After four years of considerable growth and success in the Brazilian market, the company attracted some international admirers with the most serious on being Low + Partners. A merger was thereafter completed between the two companies. The new organization formed has since grown and undergone a series of restructuring efforts that culminated in it changing its name in 2015 to Mullen Lowe Group. The Brazilian subsidiary of the group was therefore aptly named Mullen Lowe Brazil and has both Jose Borghi and Andre Gomes as its Chief Executive Officers.
More on Jose Borghi
Jose Borghi is one of the most known executives in the Brazilian Advertising scene. He has more than two decades of experience in the industry and has over the years created a reputation of being both creative and meticulous with his assignments. He studied advertising at the Pontifical Catholic University of Campinas before going on to join Standard Ogilvy directly out of school. After a few fruitful years at the company, he decided to fly the coup and grow his talents at a raft of other advertising agencies. He ended up at the likes of the much-respected BM9DDB, Talent, and Leo Burnet. It was then, 2002, after four brief, but highly insightful, years that he decided to leave the employment scene and form his own outfit, BorghiErh, that would later be merged into the Mullen Lowe Group.
In his time at Mullen Lowe Brazil, Jose Borghi has served some high profile clients. He has, directly and indirectly, worked on the advertisement campaigns for a raft of brands owned by Boehringer and Unilever, just to name a few. Some of these campaigns have gone on to be honored and awarded, both in Brazil and internationally.