Jose Borghi and Mullen Lowe Brasil are in the Business of Winning Hearts and Minds

Advertising is about a lot more than attracting and retaining customers. It is about winning hearts and minds. This is often easier said than done. As such, it is quite astonishing that one company, Mullen Lowe Brazil, has been able to do so consistently. Today, the company is among the largest in the thriving Brazilian Advertising industry. The company is run by two Chief Executive Officers, with the longest serving one being Jose Henrique Borghi.

Mullen Lowe Brazil is part of the larger multinational Mullen Lowe Group. The company came about through a series of mergers and takeovers that all trace back to Jose Borghi. In 2002, Jose Borghi launched own advertising company and befittingly called it BorghiErh. After four years of considerable growth and success in the Brazilian market, the company attracted some international admirers with the most serious on being Low + Partners. A merger was thereafter completed between the two companies. The new organization formed has since grown and undergone a series of restructuring efforts that culminated in it changing its name in 2015 to Mullen Lowe Group. The Brazilian subsidiary of the group was therefore aptly named Mullen Lowe Brazil and has both Jose Borghi and Andre Gomes as its Chief Executive Officers.

More on Jose Borghi

Jose Borghi is one of the most known executives in the Brazilian Advertising scene. He has more than two decades of experience in the industry and has over the years created a reputation of being both creative and meticulous with his assignments. He studied advertising at the Pontifical Catholic University of Campinas before going on to join Standard Ogilvy directly out of school. After a few fruitful years at the company, he decided to fly the coup and grow his talents at a raft of other advertising agencies. He ended up at the likes of the much-respected BM9DDB, Talent, and Leo Burnet. It was then, 2002, after four brief, but highly insightful, years that he decided to leave the employment scene and form his own outfit, BorghiErh, that would later be merged into the Mullen Lowe Group.

In his time at Mullen Lowe Brazil, Jose Borghi has served some high profile clients. He has, directly and indirectly, worked on the advertisement campaigns for a raft of brands owned by Boehringer and Unilever, just to name a few. Some of these campaigns have gone on to be honored and awarded, both in Brazil and internationally.

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Thor Halvorssen Looks To Tell Human Rights Based Stories

Through his work as a leading human rights activist, Thor Halvorssen understands the power of the media and how important it can be to link the issues facing human rights abuses to individual stories that carry far more power. The well known film producer remains popular for his role as a n expert in the production of both documentary and fiction films he believes should always include a message about the problems of human rights abuses; Halvorssen also assists those who have been trapped under authoritarian rule to tell their individual story of human rights abuses through the platform created by the Venezuelan activists own Human Rights Foundation.

After completing his studies in political science at the University of Pennsylvania, Thor Halvorssen spent much of his time exploring the many different options available to him to become a popular human rights activist; by 2005, Halvorssen wished to take more direct action against governments he feels are diminishing the human rights of their citizens. Establishing the Human Rights Foundation during the same year, Thor Halvorssen now works with many of the top technology executives in America’s Silicon Valley to assist in getting the best technological options to the people in the world who are trapped under tyrannical rule.

As a film producer Thor doers not feel he should ignore the human rights abuses committed around the world, instead looking to use the platform of both documentary and fictional film to pass on information about human rights issues across the planet.As a film producer Halvorssen looks to various aspects of human rights problems, including those seen on U.S. college campuses where a left wing bias is often seen and shown in the documentary “Indoctrinate U”. Thor Halvorssen does not simply dwell on the dark side of human rights abuses, but instead looks to explore the success that can be achieved when a community comes together to fight for their rights; “The Singing Revolution”, a documentary about the popular Estonian uprising against ruling Soviet authorities won critical acclaim around the world and became the most popular documentary in the history of the Estonian nation.

 

Why Invest with US Money Reserve

 

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Instead of putting your hard-earned money into stocks and bonds, it might be better for you to simply consider going with the US Money Reserve. When you choose to do business with the US Money Reserve, they will help you to find the best precious metal for you. You will receive a lifetime guarantee on any and all precious metals that you purchase through the US Money Reserve to ensure that the investment you’ve made is solid. You can also choose from either coins or bullion depending on what you are able to afford at the current moment.

Once you make the decision that investing in gold and silver is a wonderful choice for you, it is all about doing your business with the US Money Reserve. The US Money Reserve is a trusted company in America that has worked with millions of people to get them the gold and silver that is needed. Unlike going with a random company off of the streets, you will find that the US Money Reserve is a more reliable source for all precious metals that you might need. You can feel confident that the company you’ve chosen is going to be the ideal fit for the future investment endeavors that you make.

The US Money Reserve is a fantastic company to do this type of business with concerning future investments. Also, keep in mind that the price of gold and silver is continually going up, ensuring that whatever you invest in today is going to be worth a lot more decades from now. This is why so many people have chosen to put their money into the US Money Reserve with fantastic luck. This might be the best option for you if you are looking for a more solid way to invest your money that does not involve stocks and different types of changing bonds.