Bumble is a female dominated dating site. The site’s headquarters is based out of Austin, Texas and it is one of the world’s leading online dating portals. Bumble has been around for a short time. The site has well over 30 million registered users and most of them are under the age of 35. Bumble’s users are mainly female but there are plenty of guys on the site as well. Whitney Wolfe is Bumble’s founder and CEO.

When Whitney Wolfe started the Bumble site, she wanted to create a place where females are no longer threatened, harassed, marginalized or put down. She wanted a feminist orientated company that catered to women and what they have to offer. First, she set up Bumble to be a website where women made the first move. This was a truly different approach to the world dating. She was tired of men of having to wait around for men to approach them. She also included this action on her site because she wanted women to make the first move in all facets of their lives.

Whitney Wolfe wanted her staff to be predominantly female. She wanted her employees to be powerful women who are in charge. She hired her first three employees and together they helped to establish the foundation for Bumble’s workplace. Wolfe wanted her female employees to know that they could assert themselves in their work environment like men.

She also wanted her employees to know that they can ask for raises and compete for higher positions within the company. Bumble also created a very flexible workplace. Many of the women in this environment are mothers. Since they are, they need to have a working environment that will allow them to work part-time if needed, so they can take care of their kids and their homes. Whitney is very mindful of this. She gives her workers the flexibility they need to be working moms.

Ultimately, as CEO, she wants to create a new workplace culture. She wants a place for women to be taken care of and supported. Bumble is that type of environment. There are a few men who work at Bumble, and they are treated with equality and respect. Whitney Wolfe wants to make Bumble a great place for anyone (female or male) who decides to work for this dynamic company.