Fabletics, an athleisure fashion brand, was founded in 2013 and since then it has experienced rapid growth that has seen it turn into a $250 million company. There is one major factor that has set Fabletics apart from its competitors and allowed it to gain such a significant market share; crowdsourcing.
Fabletics firmly grasped the idea that in today’s highly digital world, consumers turn to crowd-sourced reviews to gauge the quality and authenticity of a product and to determine whether to make a purchase or not. Fabletics has managed to leverage the power of customer reviews to its advantage. The company has an excellent customer service that is always on hand to reply to customer queries and issues. It believes not only in quality but also in satisfying the customer needs by giving them exactly what they want. To do so, the company has invested a lot into using its customer reviews to improve its services through the collection of data that is used to ensure better reviews from the customers, and this has paid off hugely.
For Fabletics, the pay-offs have been seen with the benefits that come with getting lots of positive customer reviews. Consumers today trust reviews more than they trust traditional methods of advertising. A consumer will believe an online review almost as if the review was from a personal friend. Once trust is established between a business and its customers, the revenue automatically goes up, and this has been the case for Fabletics.
Positive reviews will lead to more customers purchasing your product while negative reviews will drive consumers away from your products. Positive reviews have also assisted the company into retaining its consumer base and having repeat buys which have considerably boosted the company’s revenue and enabled it to make massive profits in such a short time. Positive reviews also result in improved search ranking as some of the review sites are Google Review Partners, this, in turn, will lead to the company generating more sales which result in still more positive reviews. Fabletics is now ahead of its competitors in the market, and it is projected to get more significant revenue as a result of focusing on online customer reviews and ensuring they follow up on the suggestions given which have seen them get a lot of positive reviews and acquire a loyal customer base.
Kate Hudson, who is also a Hollywood actress, firmly believes in the brand and its products. She represents what the brand stands for which is inspiring and empowering women to bring out the best in them. Kate also wears the brand product herself, and she is firmly involved in the company’s day to day running from reviewing budgets to the design process and in choosing the social media strategy. Hudson has also gone out of her way to ensure excellent communication is achieved between the company and its consumers, and she has faced negative press from other celebrities and the press, but she has stood firm with the company and ensured its continued success.
Don’t forget to take the Lifestyle Quiz to find out which Fabletics gear is best for you.