Ask United Airlines how a problem with their online reputation nearly cost them the company. Simply because of musician David Caroll’s parody song: “United Breaks Guitars.” He was angry about a problem with a guitar and blamed the airline. The video cost Caroll less than $200 to produce, but ended up costing United Airlines nearly $180 million, after it went viral to become a giant hit song, with 15 million YouTube visitors.
These kinds of online social media bashing can lead to a bad reputation that is very difficult to resolve and fix bad reviews. Unless you know how. And fixing such a problem of your own is paramount. In United Airlines’ case, their stock dropped 10 percent, simply because of the popularity of the song and the negative view it produced. Whether a company gets seriously dinged for a scandal, bad customer service, or sometimes disgruntled employees, the result can make it almost impossible for a business to stay alive; more customer leave than are attracted. For companies with stockholders, relations with those most-important investors also suffer setbacks unless you fix my online reputation.
Putting an accurate price tag on how much a bad reputation online can cost a company is quite difficult. One study of unhappy customers produced an estimate of losses in revenue, that could have come from those customers, but did not, at $537 billion, each year. most of these internet reputation repair cases could have be averted with use of the right tools to manage the companies’ reputations. Whereas, happy or at least very satisfied customers are shown to spend, on average, 2.6 times more than even slightly dissatisfied customers.
Whatever the cause of a reduction in your reputation online, The Search Fixers online reputation repair services are available to help you build up a second chance. Their reputation management consultants will lead you through an amazingly effective process to redefine your company or personal image. The Search Fixers are adept at resolving PR problems and repairing a bad reputation. The very first thing to do is: do not panic. The next step is to get in action to determine just what is being communicated that is causing or has caused a major loss in online reputation management. After determining the cause and scope of the problem, this firm will work with you to unravel whatever the issues are and then give you a road map with further actions you can take to fully recover you name and your good reputation.